Binary Deck

At this price point, you won't find a better watch. Period. I’ve been collecting for 30 years and have owned them all—from Breguet and Patek, George Daniels and Grand Seiko, all the way to small independent makers like yourselves.

I’ve had my CHOOSZ for a month now and it’s keeping perfect time. It’s part of my rotation and gets a lot of compliments. The constantly changing patterns are truly mesmerizing. I would like to see these in larger case sizes in the 41–43 mm range.

Gorgeous design—literally head-turning. So many people are mesmerised by it; I’m constantly asked where I got it from and what the heck is actually going on with it.

I was slightly nervous ordering from a brand I hadn’t tried before, but everything went smoothly. Shipping was on time, the packaging felt premium, and the watch itself exceeded my expectations.

The photos pulled me in, but it was the feel of the watch that really won me over. It has a satisfying weight, sits comfortably, and feels far more refined than its price would suggest.

I had a question after placing my order and customer service got back to me quickly. They were friendly, clear, and genuinely helpful. The watch arrived a few days later and I couldn’t be happier.

It looks minimal at first, then the dial starts moving and you notice how much is actually happening. I’ve had it for a month now and the effect still hasn’t gotten old. Such a clever design.

The watch feels like something in the $500–$1,000 range. It’s solid without being too heavy, comfortable enough for the whole day, and much more interesting than the usual watches at this price.

I bought this as a birthday gift for my husband and he absolutely loves it. He wore it to dinner that evening and two people asked him about it before we had even ordered.

As someone who works in design, I’m fairly picky about small details. The proportions, movement, weight, and finish all feel thoughtfully considered. It’s creative without sacrificing the feeling of a proper timepiece.

There’s something incredibly relaxing about watching the pattern slowly change. Photos don’t quite capture the effect—you really need to see it moving on your wrist. It has quickly become one of my favourite watches.

I’ve only had it for a few days and three people have already asked what it is. It’s a real conversation starter without feeling loud or flashy. Very happy with my purchase.

Great design, excellent craftsmanship, and a mesmerizing effect. It makes quite an impression at work, where people are drawn to the optical illusion and start asking questions. It’s usually a good icebreaker too. I’ve bought two different designs and would recommend both.